Description:
High-street fashion retailer New Look realised that its programme of standard face-to-face inductions for new store managers was no longer the best way of getting staff up-to-speed in a demanding role. The problem was exacerbated by the acquisition of new stores from Littlewords and by the fact that they have varying sizes and categories of stores, including the prestigious Brand Flag outlets.
Working with I4L's Terry Fox and Scott Wilson, New Look specified a new approach based on our ISS Intelligent Shell System which customises the induction content according to the user profile. Every day in their first few weeks inductees perform offline tasks then visit the site to check their understanding and record their performance against a checklist of objectives. Line Managers and HR staff can login to review their progress and follow up personally if required.
According to New Look's Training and Development Manager Elaine Oliver: "The system looks easy for the end-user but it is complex behind the screens. Store managers who have seen it love it. I believe it is a huge leap forward for induction training, which puts us ahead of our competitors." (Quoted in Training and Coaching Today, p.16, 21st Feb 06)
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